Overview
Myacast commissioned a platform capable of streaming live sporting events with minimal latency, excellent reliability across regions, and tools for fan engagement and monetization.
The challenge
Rights-holders require sub-3 second latency for many live sports experiences, while also needing reliable delivery at scale, real-time stats synchronization, and flexible monetization (subscriptions, PPV). The platform had to be resilient to spikes and provide actionable analytics to operations teams.
Our approach
- Built a multi-CDN orchestration layer with health-based routing and fallback to ensure reliability.
- Adopted low-latency streaming protocols (LL-HLS / CMAF) and tuned chunk sizes and CMAF segment extraction for best perceived latency.
- Implemented synchronized real-time stats using WebSocket-backed timelines that align with the live stream.
- Added DVR, timed highlights, and client-side buffering strategies to balance latency vs. rebuffering.
- Created a scalable billing and entitlement system supporting subscriptions, bundles, and pay-per-view.
Features delivered
- Sub-3s end-to-end latency with adaptive bitrate across devices.
- Real-time, synchronized scoreboards and event timelines.
- Live chat and lightweight social features for fan engagement.
- DVR and clip-creation workflow for highlights and social sharing.
- Flexible monetization: subscriptions, PPV, geofencing, and season passes.
- Detailed streaming analytics and alerts for operational teams.
Outcome
During an initial tournament rollout:
- 99.98% stream availability during peak events.
- Average bitrate adaptation improved video quality on mobile by 18%.
- Monetization conversion (PPV purchase flow) increased by 32% compared to the legacy flow.
Tech & architecture
- Ingest: Redundant encoder clusters and ingest edge nodes.
- Delivery: Multi-CDN with edge logic for geo-routing and origin failover.
- Real-time: WebSocket/Socket.io timeline services and Redis for pub/sub.
- Frontend: Native apps and web players with client-side analytics and ABR tuning.
Myacast shows how low-latency design and operational automation can deliver a broadcast-grade experience to fans on commodity networks.