Overview
Mesa di Amore needed a polished online presence that matched its dining experience: warm photography, an easy-to-use reservation flow, and an online ordering channel for takeout and delivery. The web presence also had to support seasonal menus and event promotion.
The challenge
Restaurants face tight margins and high churn; the website must drive direct bookings (to avoid high marketplace commissions), reduce no-shows, and present the menu in an appetizing, accessible way. Mesa di Amore also wanted to reduce staff load by streamlining orders and reservations.
Our approach
- Designed a rich, image-first homepage and menu pages that emphasize signature dishes and seasonal offerings.
- Built a reservation system with real-time availability, confirmations, and automated waitlist management.
- Integrated secure online ordering with contactless payment and kitchen routing (KDS) compatibility.
- Created an events module for wine-pairing nights and private bookings, with promo pages and RSVP flows.
- Added SEO and local schema for better discovery and reservation conversion.
Features delivered
- Visual menu with dietary tags, high-res photos, and printable / shareable menu PDF.
- Online reservations with real-time table inventory and automated reminders.
- Contactless payments and integration with Stripe for payouts and reporting.
- Takeout & delivery ordering flow with kitchen routing and fulfillment statuses.
- Events and private dining microsites with RSVP and limited-capacity management.
- Analytics: booking funnel, conversion heatmaps, and revenue attribution.
Outcome
After launch:
- Direct reservations increased by 48% (reducing marketplace commission costs).
- No-show rate decreased by 22% after automated confirmations and reminders.
- Online ordering accounted for 15% of weekly revenue within two months.
Tech & architecture
- Frontend: Responsive, accessible site with progressive image loading and lightweight animations.
- Reservations & orders: Serverless endpoints, Redis-backed availability cache, and webhook-driven kitchen integration.
- Payments: Stripe integration with webhooks and reconciliation.
Mesa di Amore demonstrates how thoughtful digital product design can directly improve revenue and operations for hospitality businesses.